Gloria Q. Judaya
gloria.judaya@sccpag.edu.ph
Rayhana L. Panalangin
rayhana.panalangin@sccpag.edu.ph
Queen Rose B. Velonta
queenrose.velonta@sccpag.edu.ph
Mylene P. Alfanta
Eligen H. Sumicad Jr.
Abstract
Pagadianons depend heavily on Bao-Bao, not just as their primary public transport but also as a source of livelihood, underscoring the need for better enterprise risk management (ERM) practices to address operational inefficiencies and improve business performance. The participants were bao-bao owner-operators located within Pagadian City, Zamboanga del Sur. They were selected using a purposive sampling technique based on a specific criterion. Survey questionnaires adapted from the study by Saranza et al. were administered to 198 respondents to assess two variables: degree of ERM observance—compliance, financial, operational, strategic, and reputational indicators —and level of business performance, financial performance, customer satisfaction, and market share. Moreover, a correlational research design was used, with results indicating high ERM observance and high business performance, resulting in a moderate positive correlation between the two variables. The findings indicate that these operators enjoy high customer satisfaction and stable financial performance; however, they face challenges in increasing their market share due to various internal and external constraints. Based on the findings, the researchers recommend enhancing ERM practices among Bao-Bao owner-operators by focusing on strategic planning and diversifying income for long-term stability. Likewise, government agencies like MTFRU and LTFRB may provide support programs and ease regulatory burdens. Future researchers are encouraged to explore unexamined variables and expand the study of ERM across other local transportation sectors.
Keywords: enterprise risk management, Bao-Bao owner-operator, business performance, correlation, transportation
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